I teach women to use AI to architect family operating systems to handle the mental load so they can focus on leadership, creativity and wealth generation instead.
The mental load, defined
The invisible work of running a household. Not only the tasks themselves, but the knowing they exist, the anticipating of what's coming, the deciding of what to do about it, and the monitoring that they actually got done. It runs in the background all day, it never clocks out, and no one else can pick it up, because it is never written down.
I spent two decades on the business side of the biggest tech platforms in the world, and I was running my own house on a text thread and a paper calendar. So I built a system for it, at 4am, before anyone else was awake. Now I teach other women to build theirs in small, hands-on classes and in larger cohorts for companies. I believe AI is for everyone who has a desire to learn, no coding or technical expertise required.
My expertise
Leading advertising businesses inside the platforms that built the internet: Twitter, Google, Snapchat, Amazon and Pinterest.
The room
My job has always been to teach what a technology can do and turn it into a plan marketers act on. AI is the same opportunity, and I want women to use it to their advantage.
Speaking
Available for company networks, offsites and conferences to inspire through storytelling on how AI can be a woman's greatest asset.
The challenge
One small build a day for a month. Thousands of women have started here.
Principles
Class options for everyone
Example family operating system build
The daily briefing system that catches the school comms, teacher notes and coaches' comms, and gives you one view of your home's schedule
The meal plan and the automated grocery order, planned around what's happening in your week and what your family actually eats
Appointments, forms, refills, the running history
Budgets, subscriptions, the bills nobody is watching
No more 7am stare off with your closet. The week's outfits planned by occasion and weather.
Everything from the mammogram to the botox in one place
Flights, packing, itineraries, the school absence note
All of the details for easy handoff to a nanny, sitter or the grandparents
Still the CEO. Reviewing and approving, no longer doing all of it and holding it all in your head.
Arrive with your calendar and email connected and leave with your Household Brief written from your real week, your Sunday night meeting on autopilot, and every deadline for the next month in one list. Requires a paid plan on ChatGPT, Claude or Gemini and the app on your laptop. Setup help included. Classes offered in Westchester, NYC and virtual.
Next class: November 10 in Westchester, NY
Weekly live builds, office hours and a small group that you learn alongside. You finish with your household brief, three departments, a Sunday prep ritual and your first AI agent working within limits you set.
The same program, sponsored by your employer for your women's or parents' network. Your people build the AI habits at home, and then apply the same skills to their jobs.
Gather your friends and I'll bring the class to your house. Same build and same prerequisites as the Household Brief, around your own table, with the people you'd text about it anyway. Westchester and NYC options available.
For companies
Workshops and multiple-week cohorts for women's networks, parents' networks, L&D and AI enablement teams. Every session is hands-on, taught to apply across the tools your people use including Claude, ChatGPT and Gemini. Nothing touches company data, which means no security review and no procurement marathon.
Three options available: a 60-minute talk for your network, a three-hour intro workshop, or the multiple-week cohort.
My journey
I moved to New York from a small town in Missouri after studying Journalism at Mizzou and started working in advertising. I didn't know anyone. I learned the business from the bottom, one pitch at a time.
I led advertising teams and agency partnerships across Twitter, Google, Snap, Amazon and Pinterest that turned brand-new platforms into plans the biggest brands invested in. Along the way I had three kids and a calendar that never stopped.
My house ran on a text thread and a paper calendar. I used AI to build a system for it before anyone was awake: a household CEO agent that holds everything in my head, and orchestrates relief across the areas of my life I never had time to run in the first place.
I turn what works in my house into community classes, a multi-week intensive and workshops for companies, so other women can build their own household CEO and apply their AI knowledge to their work.
Inquire
Reach out to talk about what help looks like for you or your company.
theoffload.ai@theoffloadai.com